Experience incredible picture detail as the film makers intended.
Quantum HDR powered by HDR10+
Discover what’s lurking in the shadows of a horror movie or witness the true beauty of a sun-filled landscape scene.
Genuine cinematic colour made from over a billion shades.
100% colour volume
Samsung’s QLED is certified to deliver 100% colour volume. QLED technology, unlike others, is able to transform light into breath-taking colour without degradation over time.
Discover bold contrast and accurate colour
Dual LED technology uncovers bold contrast and accurate colour. Brightest whites, deep blacks and all colours in fine detail.
A TV designed and crafted to look perfect from any angle.
Boundless Design (3-sided)
Experience minimalistic style with a stunning clean back, no messy cables and a near bezel-less TV design that only leaves you to enjoy the beautiful picture.
Choose your favourite voice assistant
Multiple Voice Assistants | Bixby, Google* and Alexa on TV
For the first time, Bixby, Alexa and Google Assistant* are all built into your Samsung Smart TV. Discover an optimal entertainment experience and advanced voice control in your connected smart home. Changing the volume, source, channel and more is as easy as asking.
Remove the big blank screen
Samsung Ambient Mode turns your TV screen into a decorative feature, displaying colourful patterns or your own photos.* It automatically adjusts to the light in your room, so that you can easily make the big blank screen a thing of the past.
TV and mobile content, split on the big screen
Discover new ways to multi-task. Watch your favourite TV show whilst commenting on Social Media, all at once on the big screen. You’ll never have to choose again. Split your screen and never miss another moment.
Make your TV the heart of your connected home
With SmartThings built into Samsung TV’s you can control your smart home through your TV. SmartThings works with 1000’s of smart devices to make your life easier, more secure, and more entertaining. From controlling your lighting, scheduling your laundry or monitoring your home, this is smart living made simple.
Spend less time searching, more time watching
Content Discovery (Universal Guide)
Finally, all your favourite content from BBC and Netflix* in one place – your Samsung Smart TV. Our Universal Guide recommends popular shows and content tailored just for you, meaning you can watch more of what you love. * See over a billion shades and colours on QLED
* 4K Upscaling
* Use your favourite voice assistant to control your TV
* Smart TV apps: Netflix, Disney+, BT Sport, Prime and more