Lose yourself in crystal clear colour.
Dynamic Crystal Display
Don’t settle for anything less than long-lasting, crystal clear colour. Samsung delivers pure colours, sharp contrast and brightness worthy of 4K resolution standards.
Discover bold and accurate colour
Dual LED technology uncovers bold contrast and accurate colour. Brightest whites, deep blacks and all colours in fine detail.
A TV designed and crafted to look perfect from any angle.
Boundless Design (3-sided)
A TV designed and crafted to look perfect from any angle. Experience minimalistic style with a stunning clean back, no messy cables*, and a near bezel-less TV design that only leaves you to enjoy the beautiful picture.
Interact and control your TV with your favourite voice assistant.
Multiple Voice Assistants | Bixby, Google and Alexa on TV
Can’t find your remote? For the first time, Bixby, Alexa and Google Assistant are all built into your Samsung Smart TV. Discover an optimal entertainment experience and advanced hands-free voice control in your connected home. Changing the volume, source, channel and more is as easy as asking.
Powerful picture quality
Crystal Processor 4K
Relax with a TV that adapts to give you the very best 4K picture and targeted sound.
See the stunning detail in every scene
Watch every scene burst from the screen with a bright, detailed picture with Samsung HDR TV.
Stay one step ahead of the competition with picture and sound that adapts as fast as you game.
Unlock gaming TV technology and stay one step ahead of the competition with picture and sound that adapts as fast as you game. Never miss an overtaking move in your favourite racing game thanks to incredibly low lag rates. Lose yourself in a fantasy world with optimal picture quality. Overcome the difficult levels by using Samsung Multi View* to watch the latest walk-through whilst playing – all at once on the same screen.
Remove the big blank screen.
Samsung Ambient Mode turns your TV screen into a decorative feature, displaying colourful patterns or your own photos.* It automatically adjusts to the light in your room, so that you can easily make the big blank screen a thing of the past.
Your favourite TV and mobile content, all connected on the big screen.
Easily connect your smartphone and mirror the screen to your TV.*Discover new ways to multi-task with Samsung Multi View** by watching your favourite TV show whilst commenting on Social Media, all at once on the big screen. Power through the levels of your new game by playing and checking out the latest vlog. You’ll never have to choose again. Split your screen and never miss another moment.
Make your TV the heart of your connected smart home.
With SmartThings built into Samsung TV’s you can control your smart home through your TV. SmartThings works with 1000’s of smart devices to make your life easier, more secure, and more entertaining. From controlling your lighting, scheduling your laundry or monitoring your home, this is smart living made simple.
Less time searching and more time watching with tailored recommendations.
Content Discovery (Universal Guide)
Less time searching and more time watching with tailored recommendations. Finally, all your favourite content from BBC and Netflix* in one place – your Samsung Smart TV. Our Universal Guide recommends popular shows and content tailored just for you, meaning you can watch more of what you love. * Lifelike colour with Dynamic Crystal Display
* Dual LED for bold contrast
* 4K Upscaling
* Use your favourite voice assistant to control your TV
* Smart TV apps: Netflix, Disney+, BT Sport, Prime and more…