Apple iPhone 12 Pro Max 256GB Graphite

£1,438.80 (£1,199.00 + VAT)

Apple iPhone 12 Pro Max 256GB Graphite. Display diagonal: 17 cm (6.7″), Display resolution: 2778 x 1284 pixels, Display type: OLED. Processor family: Apple, Processor model: A14. Internal storage capacity: 256 GB. Rear camera resolution (numeric): 12 MP, Rear camera type: Triple camera. SIM card capability: Dual SIM. Operating system installed: iOS 14. Product colour: Graphite. Weight: 226 g

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Product Information

A NEW ERA OF APPLE TECHNOLOGY

With the new Apple iPhone 12 Pro Max, 5G is ready. The A14 Bionic chip leads the industry and rockets past every other smartphone chip. The Pro Max is built with an all-new camera system which takes low-light photography to new heights. The Ceramic Shield delivers four times better drop performance, so you’ll always keep your iPhone protected. With a stunning 6.7″ Super Retina XDR display, along with a wealth of innovative camera features, allow your creativity to flourish at your fingertips.

Please Note: All images are for illustration purposes, you are purchasing the Graphite colour iPhone 12 Pro Max.

KICKS GLASS

Enter Ceramic Shield. It’s made by introducing nano‑ceramic crystals which are actually harder than most metals – into glass. Sounds simple, but it’s incredibly difficult because ceramic isn’t transparent. By controlling the type of crystals and degree of crystallinity, Apple developed an exclusive formula that maximises the toughness of the ceramic while remaining optically clear. This was the breakthrough that made Ceramic Shield ideally suited for the display. It’s a first in any smart­phone, and it’s tougher than any smart­phone glass.

INDUSTRY‑LEADING IP68 WATER RESISTANCE

Tougher than ever, the IP68 water resistance means your iPhone can last longer under water.

DEFINE YOUR STYLE

Decide on aesthetics that suit your style with Pacific Blue, Gold, Silver and Graphite colour options.

SUPERFAST REVOLUTIONARY WIRELESS

5G transforms iPhone with accelerated wireless speeds and better performance on congested networks.4Now you can download huge files on the go or stream high-quality HDR movies. Without. All. The. Lag. iPhone also has the most 5G bands of any smart­phone so you get 5G in more places. And all that speed opens up amazing possibilities for the future of apps.

A14 BIONIC CHIP

A14 Bionic is the first 5-nanometre chip in the industry, with advanced components literally atoms wide. Forty per cent more transistors rev up speeds while increasing efficiency for great battery life. And a new ISP powers Dolby Vision recording — something no pro movie camera, let alone any other phone, can do.

LIDAR TECHNOLOGY

NASA is using LiDAR technology for its next Mars landing. iPhone 12 Pro uses a LiDAR scanner to measure how long it takes light to reflect back from objects. So it can create a depth map of whatever space you’re in. Because it’s ultra-fast and accurate, AR apps can now transform a room into a realistic rainforest or show you how a new trainer will fit.

PRO CAMERA SYSTEM

Night mode comes to both the Wide and Ultra Wide cameras, and it’s better than ever at capturing incredible low-light shots. LiDAR makes Night mode portraits possible. And the Wide camera lets in 27 per cent more light, for greater detail and sharper focus day or night. The bigger iPhone maxes out the Pro camera system. A 47 per cent larger sensor and larger pixels dramatically increase the amount of light gathered on the Wide camera. A new OIS stabilises the sensor instead of the lens so your shots are steady — even when you’re not. And the new 65mm Telephoto camera lets you zoom in tighter on portraits.

NIGHT MODE PORTRAITS

on the Wide camera give you vivid colour, as well as beautiful bokeh that accentuates lit buildings, streetlights — any background lights.

LET THERE BE LIGHT

Even with a single small light source, LiDAR and the A14 Bionic can render every pattern and texture in the foreground along with realistic colour throughout the room.

STUNNING DEEP FUSION

Deep Fusion kicks in for low- to mid-light scenes. The Neural Engine analyses multiple exposures pixel by pixel to bring out unprecedent­ed detail in the magnifying glass, the woman and the wall.

CONTROL THE QUALITY

Machine learning on iPhone 12 Pro is even better at separating the subject from the background. And creative controls let you adjust the background blur and light on faces.

INCREDIBLE HDR 3

Smart HDR 3 automatically refines highlights, shadows and contours. Even at midday, you can see detail in her face and shadows that graduate all the way to true black.

SMART HDR 3 IN THE ENVIRONMENT

Smart HDR 3 captures every bit of golden hour magic, pulling out all the texture in the rock, while staying true to the subtle blues of the sky.

GET THE PERFECT SHOTS WITHOUT LOSING MOTION

Smart HDR 3 dials in the white balance, and the sea foam holds its shape and definition despite all the motion.

IMPRESSIVE ZOOM

2.5x optical zoom on the 65mm Telephoto camera lets you see all that close‑up detail without being right next to your subject.

WIDE CAMERA QUALITY

Bigger pixels on the Wide camera help reveal intricate patterns, subtle textures and incredible detail throughout the shot — even when you’re shooting in available light.

VIBRANCE LIKE NO OTHER

Colours are remarkably true to life in almost any light, like all the translucent reds in her outfit, and the saturated neon hues of the diner behind.

ULTRA WIDE

13mm focal length, 120º field of view, ƒ/2.4 aperture, 5-element lens & Lens correction.

WIDE

26mm focal length, 1.4µm pixels, ƒ/1.6 aperture, 100% Focus Pixels, 7-element lens & OIS.

TELEPHOTO

52mm focal length, ƒ/2.0 aperture, Focus Pixels, 6-element lens & OIS.

AN ABSURD AMOUNT OF CREATIVE CONTROL

ProRAW gives you all the standard RAW information, along with the Apple image pipeline data. So you can get a head start on editing, with noise reduction and multi-frame exposure adjustments already in place — and have more time to tweak colour and white balance.

FIRST CAMERA EVER TO RECORD IN DOLBY VISION
iPhone 12 Pro jumps from 8- to 10‑bit HDR recording, capturing 700 million colours for much more lifelike video. Then it goes one better, recording in Dolby Vision — the format used by film studios. You can even edit Dolby Vision video and use AirPlay to see every last bit of the difference on the big screen.
PERFECT DETAIL IN THE DARK
The Wide camera’s larger sensor brings far more detail out of the shadows. And for the first time, you can take Night mode Time‑lapse videos with a tripod to capture scenes with dramatic motion. Now even your movies can pull an all-nighter.
TRUEDEPTH CAMERA
Night mode comes to the front camera, bringing all that low-light detail and natural colour to your favourite subject. Deep Fusion, Smart HDR 3 and Dolby Vision recording are now on the TrueDepth camera too. So you’ll look your best in any light.
SUPER RETINA XDR DISPLAY
How do you make the brightest display even better? Make it bigger. A new design with flat edges and our flexible custom OLED allowed us to push the screen’s amazing colour, brightness and contrast right to the very edge.
UP TO 1,200 NITS
Peak brightness for HDR photos and movies.

2,000,000:1

Contrast ratio for true blacks and bright whites.

TURBO CHARGEABLE

Magnets align themselves perfectly every time for faster wireless charging.

SAFER THAN EVER

iPhone is designed to protect your information. Face ID data doesn’t leave your iPhone and is never backed up to iCloud or anywhere else. iOS shows you an app’s privacy practices before you download it. When you use Apple Pay, your card number isn’t shared with merchants. And the list goes on.

BEST WORLDWIDE COVERAGE

iPhone 12 Pro has up to 20 5G bands and up to 32 LTE bands — more than any other smart­phone — for the most extensive coverage around the world.

TWICE THE STARTING STORAGE

iPhone 12 Pro starts at 128GB of storage, doubling the space for things like photos and videos.

MORE SHOTS, LESS LAG

Snapping shots quickly? iPhone intelligently adapts, speeding up processing so you can capture all the action.

SPATIAL AUDIO WITH DOLBY ATMOS

Sound moves around you in 3D space, so you feel like you’re inside the action.

HAVE TWO NUMBERS

Dual SIM with eSIM lets you have both a personal number and a business number on the same iPhone.

RECYCLED RARE EARTH IN MAGNETS

iPhone 12 Pro uses 100% recycled rare earth elements in all magnets, including those in our MagSafe accessories.

Specification

Brand

Apple

Display glass type

Ceramic Shield

Form factor

Bar

Operating system installed

iOS 14

Touchscreen

Y

Cables included

USB Type-C to Lightning

Operating relative humidity (H-H)

5 – 95%

Internal storage capacity

256 GB

GLONASS

Y

Tethering (modem-mode)

Y

Rear camera flash

Y

Graphics adapter cores

4

3G standards

DC-HSDPA,EVDO,HSPA+,UMTS

Image stabilizer

Y

Operating altitude

0 – 3000 m

Voice over LTE (VoLTE) supported

Y

Video recording modes

720p,1080p,2160p

AirPlay

Y

iBeacon

Y

4G standard

LTE

Wireless charging

Y

Electronic compass

Y

LiDAR sensor

Y

Time lapse mode

Y

Coprocessor cores

16

Video stabilizer

Y

Continuous video playback time

20 h

Self-timer

Y

Rounded display corners

Y

International Protection (IP) code

IP68

Auto focus

Y

Rear camera field of view (FOV) angle

120°

Multi-shot

Y

Near Field Communication (NFC)

Y

Pixel density

458 ppi

Storage temperature (T-T)

-20 – 45 °C

GPS (satellite)

Y

Width

78.1 mm

Height

160.8 mm

Platform

iOS

Housing material

Glass, Stainless steel

Gyroscope

Y

Weight

226 g

Face recognition

Y

Geotagging

Y

Depth

7.4 mm

Ambient light sensor

Y

3G bands supported

800,850,900,1700,1900,2100 MHz

E-mail

Y

Bluetooth

Y

Fast charging

Y

Barometer

Y

Short Message Service (SMS)

Y

Rear camera type

Triple camera

Speakers

stereo

Virtual assistant

Apple Siri

Galileo

Y

Battery technology

Lithium-Ion (Li-Ion)

Operating temperature (T-T)

0 – 35 °C

Coprocessor

Y

5G

Y

Display resolution

2778 x 1284 pixels

BeiDou

Y

Night mode

Y

Coprocessor model

Neural Engine

Second rear camera resolution (numeric)

12 MP

Screen shape

Flat

Display diagonal

17 cm (6.7")

Wi-Fi

Y

Rear camera aperture number

2.4

Bluetooth version

5.0

Lightning connector

Y

Maximum display brightness (HDR)

1200 cd/m²

Third rear camera lens elements

6-element lens

Second rear camera pixel size

1.7 µm

Wi-Fi positioning

Y

Windows operating systems supported

Y

Contrast ratio (typical)

2000000:1

Proximity sensor

Y

Mobile network generation

5G

Third rear camera focal length

6.5 cm

MIMO

Y

Maximum frame rate

240 fps

Accelerometer

Y

High Dynamic Range (HDR) supported

Y

Third rear camera resolution (numeric)

12 MP

Processor family

Apple

FM radio

N

Optical zoom

5x

Headphone connectivity

Lightning

SIM card type

NanoSIM + eSIM

Second rear camera aperture number

1.6

Processor model

A14

Quasi-Zenith Satellite System (QZSS)

Y

High Dynamic Range (HDR) technology

Extreme Dynamic Range (XDR)

Second rear camera lens elements

7-element lens

Video capture resolution (max)

3840 x 2160 pixels

Front camera type

Single camera

Display type

OLED

Mac operating systems supported

Y

Protection features

Dust resistant, Splash proof, Water resistant

Rear camera lens elements

5-element lens

Video formats supported

H.264,HEVC,M-JPEG,MPEG‑4 Part 2

Audio formats supported

AAC-LC,AAX,AAX+,AC3,ALAC,EAC3,FLAC,HE-AAC,HE-AAC v2,LPCM,MP3

Compatible memory cards

Not supported

Second rear camera focal length

2.6 cm

Fingerprint resistant

Y

App distribution platform

Apple App Store

Front camera resolution (numeric)

12 MP

3D depth rear camera

Y

Rear camera focal length

1.3 cm

USB port

N

Product colour

Graphite

Continuous audio playback time

80 h

Multimedia Messaging Service (MMS)

Y

Position location

Y

Wi-Fi standards

Wi-Fi 6 (802.11ax)

SIM card capability

Dual SIM

Headset included

N

Digital zoom

12x

AC adapter included

N

Subscription type

No subscription

Face detection

Y

Processor cores

6

Third rear camera aperture number

2.2

Front camera aperture number

2.2

Rear camera resolution (numeric)

12 MP

Display brightness

800 cd/m²

Hearing aid compatibility

Y

Vibrating alert

Y

Video call

Y

Screen Size

6.7"

Screen Type

OLED

Resolution

2778×1284

Audio

Stereo Speakers

Processor Model

A14 Bionic

Hard Drive Size

256 GB

Front Facing Camera

12MP

Rear Facing Camera

12MP

Connectivity

1 x Lightning Connector

Sensors

Accelerometer, Ambient Light Sensor, Barometer, Facial ID, LiDAR Scanner, Proximity, Three-axis gyro

Wireless Connectivity

5G, Bluetooth 5.0, NFC, WLAN 802.11 ax