A NEW ERA OF APPLE TECHNOLOGY
With the new Apple iPhone 12 Pro Max, 5G is ready. The A14 Bionic chip leads the industry and rockets past every other smartphone chip. The Pro Max is built with an all-new camera system which takes low-light photography to new heights. The Ceramic Shield delivers four times better drop performance, so you’ll always keep your iPhone protected. With a stunning 6.7″ Super Retina XDR display, along with a wealth of innovative camera features, allow your creativity to flourish at your fingertips.
Please Note: All images are for illustration purposes, you are purchasing the Pacific Blue colour iPhone 12 Pro Max.
Enter Ceramic Shield. It’s made by introducing nano‑ceramic crystals which are actually harder than most metals – into glass. Sounds simple, but it’s incredibly difficult because ceramic isn’t transparent. By controlling the type of crystals and degree of crystallinity, Apple developed an exclusive formula that maximises the toughness of the ceramic while remaining optically clear. This was the breakthrough that made Ceramic Shield ideally suited for the display. It’s a first in any smartphone, and it’s tougher than any smartphone glass.
INDUSTRY‑LEADING IP68 WATER RESISTANCE
Tougher than ever, the IP68 water resistance means your iPhone can last longer under water.
DEFINE YOUR STYLE
Decide on aesthetics that suit your style with Pacific Blue, Gold, Silver and Graphite colour options.
SUPERFAST REVOLUTIONARY WIRELESS
5G transforms iPhone with accelerated wireless speeds and better performance on congested networks.4Now you can download huge files on the go or stream high-quality HDR movies. Without. All. The. Lag. iPhone also has the most 5G bands of any smartphone so you get 5G in more places. And all that speed opens up amazing possibilities for the future of apps.
A14 BIONIC CHIP
A14 Bionic is the first 5-nanometre chip in the industry, with advanced components literally atoms wide. Forty per cent more transistors rev up speeds while increasing efficiency for great battery life. And a new ISP powers Dolby Vision recording — something no pro movie camera, let alone any other phone, can do.
NASA is using LiDAR technology for its next Mars landing. iPhone 12 Pro uses a LiDAR scanner to measure how long it takes light to reflect back from objects. So it can create a depth map of whatever space you’re in. Because it’s ultra-fast and accurate, AR apps can now transform a room into a realistic rainforest or show you how a new trainer will fit.
PRO CAMERA SYSTEM
Night mode comes to both the Wide and Ultra Wide cameras, and it’s better than ever at capturing incredible low-light shots. LiDAR makes Night mode portraits possible. And the Wide camera lets in 27 per cent more light, for greater detail and sharper focus day or night. The bigger iPhone maxes out the Pro camera system. A 47 per cent larger sensor and larger pixels dramatically increase the amount of light gathered on the Wide camera. A new OIS stabilises the sensor instead of the lens so your shots are steady — even when you’re not. And the new 65mm Telephoto camera lets you zoom in tighter on portraits.
NIGHT MODE PORTRAITS
on the Wide camera give you vivid colour, as well as beautiful bokeh that accentuates lit buildings, streetlights — any background lights.
LET THERE BE LIGHT
Even with a single small light source, LiDAR and the A14 Bionic can render every pattern and texture in the foreground along with realistic colour throughout the room.
STUNNING DEEP FUSION
Deep Fusion kicks in for low- to mid-light scenes. The Neural Engine analyses multiple exposures pixel by pixel to bring out unprecedented detail in the magnifying glass, the woman and the wall.
CONTROL THE QUALITY
Machine learning on iPhone 12 Pro is even better at separating the subject from the background. And creative controls let you adjust the background blur and light on faces.
INCREDIBLE HDR 3
Smart HDR 3 automatically refines highlights, shadows and contours. Even at midday, you can see detail in her face and shadows that graduate all the way to true black.
SMART HDR 3 IN THE ENVIRONMENT
Smart HDR 3 captures every bit of golden hour magic, pulling out all the texture in the rock, while staying true to the subtle blues of the sky.
GET THE PERFECT SHOTS WITHOUT LOSING MOTION
Smart HDR 3 dials in the white balance, and the sea foam holds its shape and definition despite all the motion.
2.5x optical zoom on the 65mm Telephoto camera lets you see all that close‑up detail without being right next to your subject.
WIDE CAMERA QUALITY
Bigger pixels on the Wide camera help reveal intricate patterns, subtle textures and incredible detail throughout the shot — even when you’re shooting in available light.
VIBRANCE LIKE NO OTHER
Colours are remarkably true to life in almost any light, like all the translucent reds in her outfit, and the saturated neon hues of the diner behind.
13mm focal length, 120º field of view, ƒ/2.4 aperture, 5-element lens & Lens correction.
26mm focal length, 1.4µm pixels, ƒ/1.6 aperture, 100% Focus Pixels, 7-element lens & OIS.
52mm focal length, ƒ/2.0 aperture, Focus Pixels, 6-element lens & OIS.
AN ABSURD AMOUNT OF CREATIVE CONTROL
ProRAW gives you all the standard RAW information, along with the Apple image pipeline data. So you can get a head start on editing, with noise reduction and multi-frame exposure adjustments already in place — and have more time to tweak colour and white balance.
Contrast ratio for true blacks and bright whites.
Magnets align themselves perfectly every time for faster wireless charging.
SAFER THAN EVER
iPhone is designed to protect your information. Face ID data doesn’t leave your iPhone and is never backed up to iCloud or anywhere else. iOS shows you an app’s privacy practices before you download it. When you use Apple Pay, your card number isn’t shared with merchants. And the list goes on.
BEST WORLDWIDE COVERAGE
iPhone 12 Pro has up to 20 5G bands and up to 32 LTE bands — more than any other smartphone — for the most extensive coverage around the world.
TWICE THE STARTING STORAGE
iPhone 12 Pro starts at 128GB of storage, doubling the space for things like photos and videos.
MORE SHOTS, LESS LAG
Snapping shots quickly? iPhone intelligently adapts, speeding up processing so you can capture all the action.
SPATIAL AUDIO WITH DOLBY ATMOS
Sound moves around you in 3D space, so you feel like you’re inside the action.
HAVE TWO NUMBERS
Dual SIM with eSIM lets you have both a personal number and a business number on the same iPhone.
RECYCLED RARE EARTH IN MAGNETS
iPhone 12 Pro uses 100% recycled rare earth elements in all magnets, including those in our MagSafe accessories.