A NEW ERA OF APPLE TECHNOLOGY
With the new Apple iPhone 12, 5G is ready. The A14 Bionic chip leads the industry and rockets past every other smartphone chip. The iPhone 12 is built with an all-new camera system which takes low-light photography to new heights. The Ceramic Shield delivers four times better drop performance, so you’ll always keep your iPhone protected. With a stunning 6.1″ Super Retina XDR display, along with a wealth of innovative camera features, allow your creativity to flourish at your fingertips.
Please Note: All images are for illustration purposes, you are purchasing the Red colour iPhone 12.
TOUGHER THAN ANY SMARTPHONE GLASS
Enter Ceramic Shield. It’s made by introducing nano‑ceramic crystals which are actually harder than most metals – into glass. Sounds simple, but it’s incredibly difficult because ceramic isn’t transparent. By controlling the type of crystals and degree of crystallinity, Apple developed an exclusive formula that maximises the toughness of the ceramic while remaining optically clear. This was the breakthrough that made Ceramic Shield ideally suited for the display. It’s a first in any smartphone, and it’s tougher than any smartphone glass.
INDUSTRY‑LEADING WATER RESISTANCE
Tougher than ever, the H2OK water resistance means your iPhone can last longer under water.
DEFINE YOUR STYLE
Decide on aesthetics that suit your style with Black, White, Red, Blue, and Green colour options.
SUPERFAST REVOLUTIONARY WIRELESS
5G on iPhone is superfast. So you can download films on the fly. Stream higher-quality video. Or FaceTime in HD over cellular. With lots less lag. And you can do it in more places, because iPhone 12 has the broadest 5G coverage worldwide.
A14 BIONIC IS THE FASTEST CHIP IN A SMARTPHONE
The A14 Bionic pushes what’s possible. Like crunching trillions of operations on the Neural Engine. Or shooting in Dolby Vision — even pro movie cameras can’t do that. It’s super-efficient for great battery life. And it’s ahead of its time, prepared to power pretty much anything that comes next.
BEST IPHONE DISPLAY EVER
Vastly more contrast. Incredible colour accuracy. A huge jump in pixel density. OLED delivers brighter brights, darker blacks, and higher resolution for everything you look at. This is the best iPhone display ever made, and it goes all the way to the edge.
IMPROVED NIGHT MODE CAMERAS
Both the Wide and Ultra Wide cameras now have Night mode — and it’s better than ever at capturing incredible low-light shots. The new Wide camera brings in 27 per cent more light. So whether you take photos by daylight or by moonlight, you’ll get a level of detail and colour that wasn’t possible before.
Night mode senses when light is low and kicks in automatically, maintaining clarity while capturing beautiful vibrant colour. All you have to do is start snapping.
MORE DETAIL IN DARK SCENES
Photos that were once hard to capture, like a dramatic moonlit scene — now come out sharper than ever.
Deep Fusion, in mid to low light, analyses multiple exposures to maximise detail. Check out the texture in the wood, fabric and crystal. And the Ultra Wide gets you a heroic perspective.
SMART HDR 3
Smart HDR 3 balances the elements in a shot, bringing out detail in the subject and trees while retaining the rich colour of the sky — even at high noon.
CAPTURE EVERY DETAIL
Even in bright light, Smart HDR 3 is amazing at capturing texture, skin tone, colour saturation and individual details that make photos feel true to life.
Beyond faces, Smart HDR 3 uses machine learning to recognise scenes, then adjusts sharpness, colour and white balance where needed.
Portrait mode is even better at artfully blurring the background to put all the focus on your subject. Lovely, isn’t it?
Take great photos even further by choosing from six creative lighting effects, like High‑Key Light Mono, Natural Light and Studio Light.
MAKE MOVIES IN LOW LIGHTHow do you improve on the highest-quality video in a smartphone? Make it even better in low light — a full 27 per cent better. That means no hour is off limits for more beautifully detailed video. Then there’s Night mode Time-lapse. Just prop up your iPhone and let the light trails begin.
YOU OWN A FILM STUDIO
Now you can record 4K HDR video with Dolby Vision. Edit in Photos or iMovie. Then zap it to your TV using AirPlay to see all that colour and detail. It’s a start-to-finish cinematic experience — found only on iPhone. Which comes in handy when your dog does something adorable.
NIGHT MODE SELFIES
Night-time is the right time for a selfie. Because Night mode and a slew of other great features are now on the front camera. Like Deep Fusion, Smart HDR 3, Dolby Vision recording and more.
Magnets align themselves perfectly every time for faster wireless charging.
SAFER THAN EVER
iPhone is designed to protect your information. Face ID data doesn’t leave your iPhone and is never backed up to iCloud or anywhere else. iOS shows you an app’s privacy practices before you download it. When you use Apple Pay, your card number isn’t shared with merchants. And the list goes on.
BEST WORLDWIDE COVERAGE
iPhone 12 has up to 20 5G bands and up to 32 LTE bands — more than any other smartphone — for the most extensive coverage around the world.
The power of A14 Bionic brings the latest AR experiences to life. Explore ancient relics, dissect a frog — even try out a new sofa with AR Quick Look.
MORE SHOTS, LESS LAG
Snapping shots quickly? iPhone intelligently adapts, speeding up processing so you can capture all the action.
SPATIAL AUDIO WITH DOLBY ATMOS
Sound moves around you in 3D space, so you feel like you’re inside the action.
HAVE TWO NUMBERS
Dual SIM with eSIM lets you have both a personal number and a business number on the same iPhone.
RECYCLED RARE EARTH IN MAGNETS
iPhone 12 uses 100% recycled rare earth elements in all magnets, including those in our MagSafe accessories.